The task of creating dynamic print ads via photo manipulation, color placement, and font selection in order to ensure that each one "JUMPS off the page" while balancing content and concepts within the medium is the heart of great design.

Generating small space ads that stand out from all the noise of digital media and drive the target audience to generate conversions via click-throughs for more information or to make a purchase is the ultimate end-goal.

Generating a custom layout and design of high quality, professional print products that translate a message using visual effects, photographs and text in such a way to inform the consumer quickly and efficiently which can become an effective tool and launch pad for consumer action.

In order to make Direct Mail an effective medium for advertising, the design must immediately garner attention, convey a concise message and show value within seconds in order to survive being tossed out amid the stack of bills, holiday cards and other advertising collateral that arrives in a mailbox daily.

Any corporate identity and/or logo must capture and convey the work scope of an entire company within a graphic icon that stands as a visual beacon across multiple mediums for that business/brand going forward.

Photo manipulation skills are powerful tools that allow a designer or photographer to highlight his/her skill set to achieve a variety of resulting images. From lighting enhancements to the re-creation of a moment lost or the removal of imperfections in nature to the outright artistic use of filters and effects in order to generate an entirely new piece of artwork... the possibilities are only limited by the imagination.

Statistics show that social media posts with visuals receive significantly more views than those without. (Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets*) Conversions also rise when the graphic is compelling and able to convey a thought, emotion or message immediately. (*Source: bufferapp)

Graphics grab their attention, but let's face it... it is compelling copy that drives action and turns clicks into conversions/sales. An experienced copywriter should be an integral member of your team that brings an invaluable skill set to the table. When the time is most crucial, you need experience, savvy and know-how on your side. The right copywriter will shine the light on you, your brand and your message thus driving responses, purchases and loyalty.