What's in a Name?

I am a middle child. I love my parents and my sisters and they love me.
But let's face it... when you're nestled between two overachieving academic rock stars, you need to find a way to stand out.

Stand out in a good way.

I quickly discovered I wanted positive attention. Sitting quietly in my room "thinking about my actions" was NOT for me.
So I began to develop my style, humor, empathy and artistic skills. Bit by bit I found my own way to overachieve… to stand out.

I have honed these skills over the years and now I help others garner the attention they deserve for their brand, product or message.

Photo Bombing Since 1977...

Yes, you guessed it. That's me in the yellow top and blue jumper... hey, it was the 70's, no judging!

Anyway, that's me jumping into the foreground of a moment at my great grandparent's 75th Anniversary Party. It was a subtle move, that, I think, shows flashes of brilliance for a 5.5 year old. Without detracting from their moment, I sent the message... Smooth. Cool. Loving life in my new outfit!

This moment still garners chuckles decades later. It was a "so me" moment and since Great Granddad was a bit of a ham too, he loved it.

So, why not let this "Middle Kid" help you, your brand, product or message stand out… in a good way… too?